Gift List Day 18: 'Tis the Season for ever/after

Aspire to Inspire: Today we are excited to share that a happily ever/after does exist for high school sweethearts-now entrepreneurs, Gary & Christy Winston.  I've written about them before (I've actually written a similar line about them on W's blog).  Gary & Christy are the owners and creators of the casual lifestyle brand ever/after, inspired by their daughter Ever.  The concept of the line is to create clothing for kids (and now adults) that they would wear & made with the softest pima cotton. What we love most about ever/after (besides the Vneck onesies and new hi-lo skirt) is the simple fact that with each purchase 25% of the net profit will go directly to a charity of your choice-from a list of charities ever/after has paired up with and designed to create sustaining change in the lives of children in need.

If you're looking for some cool gear for you and your bebe bird to rock this holiday season or awesome gifts to give that can help "change the story". Look no further. Here are some of our favorite ever/after picks this season:

From Top Down : ever/after's boys pima cotton t shirt, $28; denim bag, $140; girls pima cotton t shirt, $38, all available at ever/after.

To ENK We Go

                                                Bebe Bird Wearing One of His Ever After tees

Today kicks off the ENK Children's Club Trade Show, a children's wear trade show that happens in the fall every year where exhibitors showcase their collections.  I went to my first show two years ago while working on this shoot for W magazines December 2010 issue. While there I came across an adorable couple, Christy & Gary Winston-highschool sweet hearts, who created a unique children's line, Ever After, named after their daughter, Ever.  In December of 2009 they found themselves laid off from their respective jobs and took a leap of faith-downsizing their lifestyle (moving from a 3 bedroom to a 1 bedroom apartment, forgoing dinners out & movies etc) to follow a dream and create a remarkable collection of children's clothing that gives back to a charity of your choice with every single purchase. I fell in love right there on the spot. At the time, pregnant and showing I couldn't help but imagine Bebe Bird in these cool threads-simple, soft & dope, the stuff Papa Bird would wear.  Check out my interview in W's blog in 2010 with Christy Winston on Ever After's inspiring story!

I look forward to seeing them this week-as well as the other vendors who will be in attendance!