Aspire to Inspire: Meet Libby Chisholm Fearnley, former fashion designer & mother of two who, like me, took a leap of faith to leave her fashion design gig to be home with her babies. "After I gave up designing and was a full-time parent for 4 years, I spent nearly every evening for months in a hot bath with a glass of wine pondering my future." (This 'me time' was assigned by my supportive husband) What I realized is that my measure of success is not monetary. My own personal satisfaction does not come from stuff. It comes from love, experiences, achievement, knowledge and overcoming challenges" reflects Fearnley. So, she enrolled at the Fashion Institute of Technology in New York City to complete a Sustainable Design Entrepreneurs certificate & is currently co-authoring a book on Sustainability in the Textile Industry.
Libby shares some pointers on transforming the way you shop for your children to help you move toward a more a sustainable lifestyle:
Before purchasing new items begin by asking yourself these questions:
1. Why do we need this?
2. Can we live without it?
3. How will it add to the health, safety, education and (insert your own family value) of your family?
4. Will it last & grow with you and/or your child?
I am going to have to take this opportunity to get on my soap box before answering your questions directly. Please, take time to perform the exercise of examining your own values before trying to find the perfect product. It is much easier to choose the right sustainable products when you know what is important to you. Is it quality? Price? Fair trade? Community outreach? Most of the time it's impossible for sustainable designers to get it right in every area. When buying something it's important to me that things are made well, locally if possible, and that there is a planned destination for the item when I am finished with it. Slow Fashioned is a great resource to help determine the quality of clothing you are shopping for."
10 tips on sustainable shopping for kids:
We are crazy about this kitchen set created by Fearnley that's made of cardboard, jar lids, paper towel rolls & water based paint.
2. Check your neighborhood second hand shops
3. Most of us are overloaded with gifts at the holidays. Try swapping with friends and neighbors. It brings people together and makes you feel better knowing you are not contributing to the landfill.
4. Mend holes, loose buttons, holed socks, broken toys.
5. Take advantage of hand me downs and pay it forward when finished.
6. Plastic toys are great, but try to buy used ones and pass on the old ones. Recycle what's broken if you can't fix or re-purpose it.
7. For birthday parties give up the goody bag. Give a small book instead. The children will briefly give you the stink eye but parents will be relieved.
8. Buy gifts or toys that aren't very specific. Toys that are multi-functional and gender neutral like Legos and bristle blocks, encourage creativity and imagination. Classic books are great too.
9. Carry a large freezer bag in your diaper bag for items left outside that people are getting rid of . (Depending on the item I wash on hot, put it in the freezer, disinfect when I get home)
10. Pay more, buy less. Sustainable brands cost more, but they last longer and are made ethically.
"With that said, we don't go dumpster diving at the holidays. We did cut back a lot this year and decided to spend gift money on activities like swim lessons instead of "stuff". Also, our son was interested in stringing necklaces. Instead of buying those cheap plastic beads we bought him a Green Creativity Recycled Paper Beads Kit.
If you MUST buy new check out these talented & sustainable designers to get you started:
1. Imps & Elfs
2. Kids Case
3. Kallio
4. FUB Kidswear
5. Itsus.ca
6. Aravore
7. Homespun Vintage
8. Little Bean Sprout
9. Sugar On Snow
10. YOOX.com
Did You Know:
- Goodwill and Salvation Army are not the most sustainably operated charities. Check it out.
- You should be wary of "greenwashing"= products with brown paper packaging that claim to be "natural" & "green" with no legal definition. Good Guide is a great resource for learning how good your personal care products and clothing are.
Benefits of Simplifying:
Less stuff will make it easier for your child to focus on what they do have. When they tire of a toy, they will need to think creatively to find a new game. They will thank you for molding them into the resourceful little buggers they become.
Vote with Your $$ and reinforce the positive changes that mainstream retailers are implementing:
1. Patagonia
2. H&M Conscious
3. Levis Waterless
4. Nike
5. Target
"Figure out what matters to you and apply it to every area of your life. Consciously living your life with a purpose makes decisions so much easier. When you are clear and passionate about what matters to you, it will become a part of everything you interact with. I had spent a decade designing for a habit I didn't really believe in or understand the effects of. That's why I wasn't finding fulfillment. Now that I have identified what matters most to me, everything seems pretty clear. I don't want a big house or cars or walk-in closets (though an extra bathroom would be superb). I want to make a difference. I want to make sure I leave this place the way I found it, or better. I want to learn and learn and learn. I want to love and be loved. I want my children to find something that they are passionate about and go after it, no matter how daunting it is."
The Fearnley Family



































