Who's Who...in Children's Fashion

Surprise!  It's not just the little ones making friends on the kindergarten playground anymore.  Anat Biala & Myaan G. Shpigel, creators of the stylish children's brand Mezoome, met while their children played on the schools swing sets.  "For a whole year we were on a 'hi, bye' basis" confided Anat.  But gradually, the two started talking and realized they shared the same passion for design and children's products.  "We found that there was a lack of baby products that were aesthetically pleasing in the local market.  We are not the pink and blue kind of mothers" explains Anat.  Then, fate interviened and both mothers found themselves confined to bed rest while pregnant with their second children.  It was the perfect opportunity to sit down and create a high quality eco-friendly design children's brand made with 100% Egyptian cotton.

Bebe Birds (BB): What's in a name?  Can you share the meaning behind the name Mezoome?

Mezoome: (M) Mezoome in Hebrew means "who's who".  Since starting the company we are constantly asked that question.  We also like the way it sounds.

BB: Bebe Bird loves his Mezoome Wabbit 2 Blanket?  He uses it every night.  Tell us, what do you hope your customers take away from the brand? 

M:  We want Mezoome characters (Mr. Mush, A-Cat, Owl-e, Wabbit & Whal-e)to become an integral part of every family that buys our products-from newborn and onwards .  We put a lot of quality resources into our products so that they can e a part of the child's life years to come.  Also, our older kids, who are 4 and 5, love making up stories between the characters.  With help from the wall stickers we were able to keep the kids put while potty training and convincing them to get in the bathtub.  With the bumper for baby bed-the little one's, ages 2 and 1.5 years, love "talking" to them.

                              Mezoome (who's who?)  Mayaan is on the left and Anat on the right 

BB: How was the experience been creating a brand with a friend?

M:  AMAZING!  It means working with your best friend, while doing the thing you are the most passionate about.  We do everything together-from graphic and product design to picking up our kids from kindergarten.  It's hard to imagine not working together.















BB: I simply LOVE this seasons fashion shoot. 

M:  We loved the fashion shot too- we had a great photographer, Efrat Lozanov.  First, we brainstormed with her a few weeks before the shoot to come up with a solid concept.  Our favorite part was creating the back drop scenes.  It was an idea we had for awhile and we finally got to put it to good use.  The most challenging part by far was managing five kids (four of them our own) to cooperate.  We loved the way it turned out-we think it reflects our products in the best way!

BB: Any advice for new entrepreneurs?

M:  Get as much help as you can.  Try to talk with other designers and try to learn from their experience.  Keep your ego outside and get ready for an amazingly bumpy adventure.  Pay your knowledge forward-try and help other designers in your position and from your experience.

BB:  What can we look forward to with Mezoome?

M:  We are in the final steps of creating our summer collection. We are very excited to introduce a new member to our family of characters too, who is quite shy so we will wait before unveiling who she is.  And there will be a few new colors.  Further down the line we plan to broaden our audience and our product range.

"We love what we do" say's Anat. "And hope that anyone coming across our products feel the same." To purchase these beautiful pieces from  Mezoome visit Ima Design Store and use coupon code BebeFreeShip to get free shipping on your order! Happy Shopping!